If you are not already on the Internet it is recommended that you find a service provider as soon as possible. It is not expensive and many companies provide you with unlimited access for about $20.00 per month. Apart from the wealth of knowledge it makes available to you, it is also one of the easiest and least expensive ways of advertising.

Provided you collect e-mail addresses for your prospective clients, you can send a single message to them all at the same time and there is no charge for this once you are connected to the Internet. Each message automatically contains your e-mail reply address so anybody who is interested can reply very easily. (Do expect some people to request to be removed from your e-mail list, and do this immediately if requested.)

E-mail messages should be short and to the point:

"Information Reporting Services specialize in the speedy production of personalized letters at very competitive rates. If you generate more than 25 letters per day call (800) 909 9199 for more details."

If you enjoy technology you may wish to create your own web-site. Many service providers include a simple web-site service in their basic charge. You do not need a web-site to take advantage of e-mail.

Don't forget to put your e-mail address on brochures, letterheads and business cards, and remember to check your inbox at least once a day. People are very happy to receive concise replies but they expect them quickly.

BACK TO "PROMOTING THE BUSINESS" - ADVERTISING - TELEPHONE CALLS - BROCHURES - PERSONAL LETTERS